No laila, ua ʻike ʻia kahi huaʻōlelo e like me "greenwashing" - ka huina o nā huaʻōlelo Pelekane ʻelua: "green" a me "whitewashing". ʻO kona kumu, ke hoʻopunipuni wale nei nā ʻoihana i nā mea kūʻai aku, me ka hoʻohana pono ʻole ʻana i nā huaʻōlelo "'ōmaʻomaʻo" i ka hoʻopili ʻana, e makemake ana e hoʻonui i ke kālā.
Hoʻoholo mākou inā loaʻa i kēia huahana nā kemika e hōʻino i ko mākou olakino:
ʻO ka hoʻokaʻawale ʻana i nā mea hana bona fide mai ka poʻe makemake wale e loaʻa ka loaʻa kālā he mea maʻalahi loa ia, e hahai ana i nā lula maʻalahi.
ʻO nā mea e nānā ai:
1. Ma ke ʻano o ka huahana i koho ʻia. E pale i nā mea e like me ka petroleum jelly (petroleum jelly, petrolatum, paraffinum liqvidim, mineral oil), isopropyl alcohol a isopropanol, methyl alcohol or methanol, butyl alcohol or butanol (butyl alcohol or butanol), sulfates (Sodium laureth / lauryl sulfates), propylene glycol (Propylene glycol) a me ka polyethylene glycol (polyethylene glycol), a me PEG (PEG) a me PG (PG) - hiki iā lākou ke hoʻopilikia i kou olakino.
2. Ma ka ʻala a me ke kala o ka huahana i koho ʻia. Loaʻa i nā mea hoʻomaʻemaʻe maoli ke ʻala o nā mea kanu a me nā waihoʻoluʻu palupalu. Inā kūʻai ʻoe i kahi shampoo poni, a laila ʻike ʻoe ʻaʻole ia nā pua pua i hāʻawi iā ia i kahi kala like ʻole.
3. Nā hōʻailona Eco-certificate. Hoʻopuka wale ʻia nā palapala hōʻoia mai BDIH, COSMEBIO, ICEA, USDA, NPA a me nā mea ʻē aʻe i kahi delirium hoʻonaninani ke kū maoli ka huahana a i ʻole nā mea hoʻonaninani kūlohelohe. ʻAʻole maʻalahi ka loaʻa kālā me nā palapala hōʻoia ma nā ʻōmole ma nā hale kūʻai, akā maoli nō.
Akā e makaʻala - makemake kekahi mau mea hana e hoʻopuka i kā lākou "eco-certificate" ponoʻī a kau iā ia ma ka pahu. Inā kānalua ʻoe i ka ʻoiaʻiʻo o ka ikona, e ʻimi i ka ʻike e pili ana iā ia ma ka Pūnaewele.
Manaʻo kōkua: Inā he mea nui iā ʻoe ke ʻano kūlohelohe o nā mea hoʻonaninani āu e hoʻopili ai i ke kino a me ka maka, hiki iā ʻoe ke hoʻololi maʻalahi i kekahi o lākou me nā makana maʻalahi o ke ʻano. No ka laʻana, hiki ke hoʻohana ʻia ka aila niu e like me ka ʻaila kino, ka lehelehe lehelehe a me ka pale lauoho, a me ka lāʻau lapaʻau maikaʻi no nā kiko kiko. A i ʻole e ʻimi i ka Pūnaewele no nā ʻano hoʻomaʻamaʻa no nā huahana nani maoli - ʻo ka hapa nui o lākou he mea ʻole.
Hoʻoholo mākou inā hoʻāʻo ʻia kēia mau mea hoʻonaninani i nā holoholona, a inā hoʻohana pono ka ʻoihana hana i nā kumuwaiwai o ka honua:
Inā he mea nui iā ʻoe e hōʻoia ʻaʻole i hoʻāʻo ʻia nā mea hoʻonaninani a i ʻole nā mea ʻai i nā holoholona, a hoʻohana pono ka brand i nā kumuwaiwai o ka honua, a laila pono e mālama pono ʻia ke koho o ka mascara a i ʻole shampoo.
ʻO nā mea e nānā ai:
1. No ka eco-certificates: hou, e nana i BDIH, Ecocert, Natrue, Cosmos badges ma kāu mau huahana - i loko o nā kūlana no ka loaʻa ʻana iā lākou no ka brand ua kākau ʻia ʻaʻole i hoʻāʻo ʻia nā mea hoʻonaninani i hoʻopau ʻia a i ʻole kekahi o kāna mau mea i hoʻāʻo ʻia i nā holoholona. akā hoʻohana liʻiliʻi ʻia nā kumu waiwai.
2. Ma nā hōʻailona kūikawā (ʻo ka pinepine me ke kiʻi o nā rabbits), e hōʻailona ana i ka hakakā o ka brand me ka vivisection.
3. I ka papa inoa o nā hōʻailona "ʻeleʻele" a me "keʻokeʻo" ma ka pūnaewele o nā kumu PETA a me Vita.
Ma ka Pūnaewele, ma nā wahi like ʻole, nui nā papa inoa o nā "ʻeleʻele" a me nā "keʻokeʻo" - i kekahi manawa kū'ē loa. ʻOi aku ka maikaʻi o ka huli ʻana i kā lākou kumu kumu maʻamau - ka PETA Foundation, a i ʻole, inā ʻaʻole ʻoe he hoaaloha me ka ʻōlelo Pelekania, ʻo ka Russian Vita Animal Rights Foundation. He mea maʻalahi ka loaʻa ʻana o nā papa inoa o nā hui hoʻomaʻemaʻe ma nā pūnaewele hoʻokumu me nā wehewehe like ʻana o ka mea "maʻemaʻe" (ʻo PETA kahi polokalamu manuahi manuahi no nā polokalamu kelepona).
4. Ua kūʻai ʻia nā mea hoʻonaninani ma Kina
Ma Kina, koi ʻia e ke kānāwai nā hoʻāʻo holoholona no nā ʻano ʻili a me nā mea hoʻonaninani kala. No laila, inā ʻike ʻoe ua hāʻawi ʻia nā mea hoʻonaninani o kēia brand i Kina, pono ʻoe e ʻike e lilo paha kahi hapa o ka loaʻa mai ke kūʻai ʻana i ka ʻaila e hoʻolilo kālā i ka ʻeha o nā rapeti a me nā pōpoki.
Ma ke ala: ʻAʻole i hoʻāʻo ʻia kekahi o nā huahana i kapa ʻia ʻo "greenwashing" e ka hui i nā holoholona, ua lawe wale ʻia kā lākou mea hana e ka chemistry. I kekahi manawa ua hoʻohui ʻia ka "chemistry" i ka shampoo wale nō, a ʻo ka lip balm o ka hōʻailona like he ʻano kūlohelohe maoli a hiki i ka "edible".
Oddly enough, but some cosmetic companies, in the shamely lists of "greenwashing" and "black" lists of "PETA", ke hana nei i na hana aloha, e hui pu me ka Wildlife Fund.
Inā hoʻoholo ʻoe e hoʻōki i ke kālā kālā e hoʻāʻo ai i nā holoholona, pono paha ʻoe e "hoʻomaʻemaʻe" i nā papa i loko o ka lumi ʻauʻau a me ka ʻeke hoʻomaʻemaʻe a hōʻole, no ka laʻana, i kāu mea ʻala punahele. Akā, pono ka pāʻani i ke kukui - ma hope o nā mea a pau, ʻo ia kekahi - a nui loa - e hele i kou ʻike, ulu ʻuhane a, ʻoiaʻiʻo, ke olakino. A hiki ke loaʻa maʻalahi kahi ʻala punahele hou ma waena o nā hōʻailona etika.