Inā he pūnaewele kāu no kāu hale ʻaina, a i ʻole he blog gastronomy kāu, hoihoi kēia ʻatikala iā ʻoe.
ʻAe wau i ke poʻo inoa he kuhi hewa ʻole - ʻaʻohe meaʻai kūpono no ka papa kuhikuhi hoʻokele. He ʻokoʻa nā pūnaewele, he ʻano like ʻole ko lākou āpau, ka nui a me nā pahuhopu a ʻaʻole hiki ke kiʻi me hoʻokahi ala e ʻike ai i ka 'meaʻai no ka kūleʻa'.
ʻAʻole wau e hāʻawi iā ʻoe i kahi papa kuhikuhi maikaʻi loa no kāu papa kuhikuhi hoʻokele, akā e hāʻawi wau iā ʻoe i nā loina a me nā pono hana e hiki ai iā ʻoe ke hoʻohana e hana i ka papa kuhikuhi maikaʻi no kāu pūnaewele, a hiki iā ʻoe ke hoʻomau i ka hoʻomaikaʻi ʻana i ka manawa. .
ʻO ke kī nui: e hoʻohana i nā huaʻōlelo kūpono
ʻO ka papa kuhikuhi hoʻokele o kāu pūnaewele ʻaʻole ia kahi no ʻoe e hoʻokuʻu i kāu mea hana. He mau wahi wale nō kāu e hiki ai iā ʻoe ke hana pū, a me kēlā me kēia o lākou e kiʻi ai i kāu mea kipa e hoʻokele.
ʻO kēia ka manaʻo o kēlā me kēia huaʻōlelo, a ʻāpana paha o kāu papa kuhikuhi i kahi kuleana nui i ka mōakāka ʻana i kāu mea heluhelu e pili ana i nā mea e loaʻa iā lākou ke kaomi lākou ma laila. Inā ʻaʻole, ʻaʻole e kaomi kekahi i kēlā huaʻōlelo.
ʻAʻole ia he manaʻo e hoʻolei ʻoe i nā huaʻōlelo maʻamau āpau āu e ʻike ai ma kahi o nā menus āpau. I kekahi manawa inā ʻaʻole ʻoe e hoʻohana iā lākou, hiki i nā mea kūʻai aku ke nalo a piʻoloke.
E hoʻāʻo e ʻimi i nā huaʻōlelo manaʻo like a i ʻole nā huaʻōlelo e pili ana iā lākou.
Pehea ʻoe e ʻike ai inā maikaʻi kāu ʻōlelo a me kā lākou kauoha? Paipai wau iā ʻoe e hana i nā kāleka liʻiliʻi me nā inoa like ʻole, a hoʻonohonoho kino iā lākou ma kāu pākaukau a ʻike pehea lākou e hele ai.
ʻO ke ala ʻoi loa e ʻike i ke kino. Inā hiki, noi i nā manaʻo mai nā ʻaoʻao ʻē aʻe ma waho o kāu pūnaewele.
Ke hana mākou i kahi pūnaewele, ʻo ka pahuhopu nui loa, inā ʻoe he loea ma ia mea ʻaʻole paha, ʻo ia ka maʻalahi e lawe wale mākou i nā mea a ka poʻe ʻē aʻe e ʻike ai e pili ana i ka mea a mākou e hana nei ma ka pūnaewele.
ʻO ia, ʻike paha ʻoe i kahi noʻonoʻo i ka hoʻohana ʻana i kahi ʻoka a huaʻōlelo paha, akā e huikau nā poʻe ʻē aʻe. A ua lawe wale ʻoe i ka mea āu e manaʻo ai, manaʻo ʻē aʻe.
Pehea e hoʻopau ai i ka ʻike hilahila ʻole?
E ʻōlelo mākou ua hoʻonohonoho mua ʻoe i ka papa kuhikuhi hoʻokele nui, a ua hoʻopuka mua kāu polokalamu (a iā ʻoe paha) ma ka pūnaewele. Pehea ʻoe e ʻike ai inā maopopo a makemake kāu mau pepeiao iā ia?
Ke noi nei.
Hoʻomaopopo wau i kekahi mau hana na ʻoe e nīnau a ʻike ai.
Hiki iā ʻoe ke hoʻomaka me kahi ana liʻiliʻi. No kēia mea paipai wau e hoʻohana ana iā SurveyMonkey, ʻo ia kekahi o nā noi ʻoi loa no kēia a loaʻa iā lākou nā pūʻolo manuahi.
I kahi ana maʻalahi, e nīnau i kāu poʻe heluhelu i ka mea a lākou e ʻimi nei ke kipa lākou i kāu pūnaewele. loaʻa lākou iā lākou ʻaʻole paha.
Pehea ʻoe e pane ai iā lākou? Kipe iā lākou. "Makemake ʻoe e hoʻopiha hou i kāu soda i nā manawa he nui e like me kou makemake? Hoʻopiha i kēia ana ʻana e kiʻi ai i ka pāluna ”.
Hiki iā ʻoe ke hāʻawi i kahi uku hoʻēmi, inu inu, mea nani i kāu mau ʻaina kūpono.
ʻOi aku ka maikaʻi o nā koho i ʻoi aku ka maikaʻi
Ua paʻi ka loiloi ʻo Harvard Business i kahi noiʻi hoihoi loa ma mua o XNUMX mau makahiki i hala aku nei e pili ana i ke koho ʻana o ka poʻe e pili ana i ka helu o nā koho i hōʻike ʻia iā lākou. Kūpono mau ke aʻo ʻana i kēia lā.
Ua hōʻuluʻulu lākou i ʻelua mau pūʻulu poʻe: hāʻawi ʻia kekahi i eono mau pūlima e koho ai, ʻo kekahi i hāʻawi ʻia i nā hola he iwakāluakūmāhā e koho ai.
Kupaianaha nā hopena: ʻo nā mea kūʻai mai i ka hui me nā koho ʻeono wale nō i makemake ʻia e 600% e kūʻai i kahi jam ma mua o ka hui me 24 mau koho.
I nā huaʻōlelo ʻē aʻe: ʻo ka hui me nā koho he nui e koho ai, he 600% ka liʻiliʻi e koho i kekahi mea.
He laʻana maʻamau kēia o ke kānāwai o Hick: hoʻonui ʻia ka manawa o ka hoʻoholo ʻana no ka mea he nui nā koho a mākou e koho ai. A ma kahi ʻaoʻao pūnaewele, make kēia.
E pili ana i kēia kānāwai, aia kahi noi ʻē aʻe na Chartbeat, i ʻike he ʻoi aku i ka hapalua o kāu mau malihini kipa e haʻalele i kāu pūnaewele ma hope o ʻumikūmālima kekona a ʻoi iki paha. Wow, ʻaʻole hiki iā ʻoe ke hoʻonele i ko lākou manawa.
Ma kahi o kahi papa kuhikuhi hoʻokele me nā koho he ʻumikūmālua, me nā hopena he nui nā akiona a i ʻole nā hāʻule hāʻule, ma waena o nā mea ʻē aʻe, a me nā mea ʻē aʻe, e kaupalena iā ʻoe iho i kahi mau koho nui loa no kāu ʻoihana.
Mai hoʻonui i kāu mau menus: e lilo nui ana kāu.
ʻAʻole hiki ke haʻi iā ʻoe i ka nui o nā mea a he nui a nui loa paha. Pono ʻoe e hana i nā hoʻāʻo e ʻike i kahi mea maikaʻi loa no kāu ʻoihana.
Maliʻa paha kāu mea hoʻolālā, a iā ʻoe iho paha, ua ʻike ʻoe i nā menus drop-down a i ʻole menus hamburger (nā mea i ʻike ʻole ʻia, a hōʻike wale ʻia ma ke kaomi ʻana i kahi ikona, ʻo ka maʻa mau he ʻekolu laina) hiki ke lilo i pono no nā mahele o nā hoʻomoʻa, no ka mea laʻana.
Akā e like me kaʻu i haʻi mua aku ai iā ʻoe: e noʻonoʻo mau ʻoe i ka ʻike o kāu mea heluhelu ma mua o ka hana ʻana. Hana ʻia kāu ʻaoʻao ʻaina no kāu poʻe kipa, ʻaʻole na ʻoe. ʻOiai ʻaʻole ʻoe makemake i kekahi manawa i nā mea e holo pono ana.
Ke hoʻouka kāu ʻaoʻao pūnaewele, ʻaʻole pono ia e ʻike maka ʻia i kekahi mea aia kahi papa kuhikuhi iho a hūnā ʻia i loko o kahi pihi kuhikuhi nui a huaʻōlelo paha. ʻAʻole nā kamaʻāina kikohoʻe āpau.
No kekahi poʻe hiki ke huikau a hoʻonāukiuki paha i ka loaʻa ʻana o nā koho i nā koho i hōʻike ʻia iā lākou, a he nui ka hapa nui o kēia poʻe e haʻalele a hele aku.
I kekahi manawa e hana ana i kahi ʻaoʻao me nā mea āpau me kahi kiʻi a ʻoi aku ka maikaʻi o ke pihi ma mua o kahi papa kuhikuhi iho, e laʻa me.
Inā ʻōpio kāu pahuhopu i loko o kāu hale ʻaina, ʻaʻohe paha e loaʻa iā ʻoe kēia pilikia.
Mai nīnau wale: kiu i kāu mea kūʻai aku
Ma waho aʻe o nā ana ʻana, maikaʻi loa ke kiu i kāu poʻe kipa.
Aia nā mea hana e hana ia a hiki iā ʻoe ke hoʻoulu i ʻelua mau mea he gula maʻemaʻe nāu ma ke ʻano he mea nona, a no kāu mea hoʻolālā: nā palapala wela a me ka hoʻopaʻa ʻana i nā mea a kāu poʻe kipa e hana ai ma kāu ʻaoʻao.
ʻO ka mea hana ʻoi aku ka maikaʻi, me ke kānalua ʻole, ʻo HotJar: hoʻopaʻa ia i ka hana ma kāu pūnaewele i kahi manawa o ka manawa, a laila hōʻike ia iā ʻoe ma kahi o ka poʻe e kaomi ai a me ka manawa hea, ʻike maka ... ka mea a mākou e ʻike ai he palapala wela.
Hoʻopaʻa pū kekahi i nā kau piha o kāu mau malihini kipa: e ʻike ʻoe i ka manawa maoli pehea lākou e heluhelu ai, ke hana lākou pepa, a i ka manawa hea lākou e haʻalele ai, a pēlā aku. Ma kēia ala e ʻike ai ʻoe inā hana kāu papa kuhikuhi hoʻokele… i waena o nā mea ʻē aʻe āu e ʻimi ʻole ʻole ai.
Manuahi ka mea hana, ʻoiai he mana hoihoi loa ia nā mana uku.
Panina: ʻoi aku ka liʻiliʻi
Nui nā hoʻolālā no kāu papa kuhikuhi hoʻokele: iho i lalo, hamburger, nā menus mega mammoth, etc.
Akā, me ka nui o nā ʻano like ʻole a me nā mea kupaianaha, hōʻike nā haʻawina he maʻalahi ka kī, ʻaʻole hāʻawi i ka manawa kipa, a hāʻawi wale iā ia ka mea nui loa.
A ʻoiaʻiʻo: e nīnau iā lākou… a kiu paha iā lākou.