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ʻAʻole ʻike ka maʻi ʻaʻai umauma i nā palena, nānā ʻole ia i ke kala o ka ʻili, ka ʻāina o ka noho a me ka makahiki. Akā ʻo Evelyn Lauder, Pelekikena Hope Pelekikena o Estee Lauder Corporation, ua hiki ke lanakila i nā palena a me nā ālai ʻōlelo, a i ka 1992 ua hoʻokumu i ka Campaign Against Breast Cancer. Mai ia manawa, i kēlā me kēia makahiki e hoʻomālamalama ka honua i kahi kukui rosy, e ʻumeʻume nei i ka nui o ka poʻe i ka pilikia.
Mālama ʻia ka hana ma lalo o ka huaʻōlelo nui: Peace in a rosy light. Kahi honua me ka maʻi ʻole o ka umauma. ʻO ka hōʻailona o ke olakino umauma he lipine ʻākala.
ʻO ka honua e kūʻē i ka maʻi ʻaʻai
ʻO ka luna ʻelele nui ʻo Elizabeth Hurley e huakaʻi me Evelyn Lauder a puni ka honua e aʻo i ka poʻe i ke koʻikoʻi o ka loaʻa mua o ka maʻi ʻaʻai. I ka 2009, ʻoi aku ka nui o 70 mau ʻāina i komo i ka Campaign, i kēlā me kēia o lākou no ka hoʻohanohano ʻana i ka hana i hoʻomālamalama ʻia kekahi o nā mea hoihoi me ke kukui uila: ʻo ka Verona Arena, ka hale o ka National Congress ma Argentina, ka Belvedere Castle ma ʻO ʻAturia, ka Hale Mokuʻāina ʻo Empire ma Nu Ioka, ka Hale kiaʻi o Pisa, Hale kiaʻi o Ladana.
Hoʻolauleʻa ka hana hoʻomālamalama palena ʻāina i kēia makahiki i ka piha ʻana o ka makahiki 200 a no ka hoʻohanohano ʻana i kēia lā, e hoʻomālamalama ʻia ka XNUMX o nā kia'āina kaulana loa o ka honua i ka poni.
I waenakonu o GUM kokoke i ka punawai
Ma Moscow, ua lilo ka punawai kaulana i waenakonu o GUM i hōʻailona o ka hana. Ma ka lā 29 Kepakemapa, ma ka hola 20 pono, ua hoʻomālamalama ʻia ka lua wai kaulana me ka kukui ʻulaʻula. ʻAʻole wale ʻo ia e hoʻomālamalama me ke kinikini a me ke keleawe, akā hana i nā helu mele: ua piʻi maikaʻi kāna mau lelo i ke aniani aniani o GUM.
Ua hele mai nā mea kaulana e kākoʻo i ka hana: ʻo ka mea hoʻokipa o ka papahana olakino ʻo Elena Malysheva, nā mea hana keaka ʻo Anna Terekhova, ʻo Agrippina Steklova, ka mea hoʻolaha TV ʻo Svetlana Konegen, ka haku mele ʻo Vladimir Vishnevsky a me nā mea ʻē aʻe ʻē aʻe. ʻO Nadezhda Rozhkova, ka mea kālaiʻike o RAMNT, kauka o ka ʻepekema Lapaʻau, i ʻōlelo ʻoiai ʻo ka maʻi ʻaʻai ka umauma ʻaʻole ia he hōʻailona weliweli, akā he maʻi hiki ke hōʻola ʻia e hiki i kekahi wahine ke lanakila.
E nā makamaka heluhelu, i nā manaʻo hiki iā ʻoe ke nīnau i ka mea kālaiʻike ʻo Nadezhda Rozhkova i kekahi nīnau no kou hopohopo e pili ana i ke olakino umauma. E paʻi ʻia nā pane i kahi nīnauele me kahi mammologist kaulana.
Hiki i nā kānaka āpau ke kōkua
I kēia makahiki, he ʻumikūmālima mau māka kaulana loa o Estee Lauder Corporation e hoʻokuʻu i nā kālā kūikawā, a laila e lawe ʻia nā loaʻa i ka Waihona ʻImi ʻIa Hoʻopaʻa Lā, e hōʻeleu ai i ka ʻimi ʻana i ka lāʻau no kēia maʻi. Hele ʻia ka hoʻolālā e nā māka: Aveda, Bobbi Brown, Bumble & Bumble, Clinique, Darphin, DKNY, Donna Karan, Estée Lauder, Jo Malone, La Mer, Lab Series Skincare no nā kāne, Ojon, Origins, Perscriptives a me Sean John Fragrances. E hoʻonoho ʻia nā ʻikepili i nā hale kūʻai a me nā kihi o kēia mau māka, kahi e puʻunaue ʻia ai nā lipine a me nā mea ʻike.