Ma mua o kēia hana, ua hahai ka mea mele i ka meaʻai vegan no 44 mau lā me ke kōkua o Marco Borges, ka mea nāna i hoʻokumu i ka papahana 22 Days of Nutrition. Ua hahai ʻo Beyoncé a me kāna kāne rapper ʻo Jay-Z i ka papahana a ʻai mau i nā meaʻai vegan i kēia mau lā. "Ua hoʻomohala mākou i ka papahana 22 Days of Nutrition no ka mea makemake mākou e hoʻomaka i kahi au hou i ka meaʻai. Mai nā pauka protein a me nā kaola a hiki i nā meaʻai gourmet, e hoʻohana i nā mea kanu maʻalahi e hana i nā meaʻai nui. Hana mākou i nā hāʻina i ʻoi aku ka maikaʻi no ʻoe, akā ʻoi aku ka maikaʻi no ka honua," wahi a ka pūnaewele o ka papahana.
I loko o ke wikiō, ua hōʻike ʻo Beyoncé ma hope o ka hānau ʻana i nā māhoe, ʻo Rumi lāua ʻo Sir, i Iune 2017, ua paʻakikī ʻo ia e lilo i ke kaumaha. Ma nā kiʻi mua o ke wikiō, hehi ʻo ia i ka unahi, e hōʻike ana i 175 paona (79 kg). ʻAʻole hōʻike ka mea mele i kona kaumaha hope loa ma hope o 44 mau lā o ka ʻai vegan, akā hōʻike ʻo ia i kāna ʻai ʻana i kahi meaʻai olakino olakino, mai ka hoʻomaʻamaʻa ʻana me kāna hui no ka hana a hiki i ka hōʻike ʻana i ka pohō kaumaha ma hope o ka ʻai vegan ma Coachella lole lole.
Akā, ʻaʻole ʻo ka hoʻēmi kaumaha wale nō ka pōmaikaʻi o ka mea mele. ʻOiai ua ʻōlelo ʻo ia, ʻoi aku ka maʻalahi o ka loaʻa ʻana o nā hopena ma o ka meaʻai ma mua o ka hoʻomaʻamaʻa wale ʻana i ka hale haʻuki. Ua helu ʻo Beyoncé i kekahi mau pono ʻē aʻe e pili pū ana me ka meaʻai mea kanu, me ka hoʻomaikaʻi ʻana i ka hiamoe, hoʻonui i ka ikehu a me ka ʻili maʻemaʻe.
Ua hui pū ʻo Beyoncé lāua ʻo Jay-Z me Borges i nā manawa he nui ma kahi papahana Meal Planning 22-lā e pili ana i kāna puke kūʻai maikaʻi loa. Ua kākau pū lākou i kahi hoʻolauna no kāna puke. I Ianuali, ua hui hou ka kāne kaulana me Borges no Green Footprint, kahi meaʻai vegan e hāʻawi ana i nā ʻōlelo aʻo i nā mea kūʻai aku no ka ʻai ʻana. ʻO Beyoncé lāua ʻo Jay-Z e hoʻopaʻapaʻa i waena o nā mea pā i kūʻai i kahi papahana meaʻai vegan. Ua hoʻohiki pū lākou e hoʻoulu i nā mea pā me kā lākou hiʻohiʻona: i kēia manawa ua pili ʻo Beyoncé i ka papahana "Meatless Mondays" a me nā ʻaina kakahiaka vegan, a ua hoʻohiki ʻo Jay-Z e hahai i ka meaʻai mea kanu ʻelua i ka lā.
"ʻO ka meaʻai i hoʻokumu ʻia i nā mea kanu ʻo ia ka lever ikaika loa no ke olakino kanaka maikaʻi a me ke olakino o kā mākou honua," wahi a Borges.