ʻO Adam Arnesson, 27, ʻaʻole ia he mea hana waiū maʻamau. ʻO ka mua, ʻaʻohe ona holoholona. ʻO ka lua, nona kahi māla oat, kahi i loaʻa ai kāna "waiu". I ka makahiki i hala aku nei, ua hele kēlā mau oats e hānai i nā bipi, nā hipa a me nā puaʻa i hānai ʻia e Adamu ma kāna mahiʻai kūlohelohe ma Örebro, kahi kūlanakauhale ma waena o Suedena.
Me ke kākoʻo ʻana o ka hui waiu oat Swedish ʻo Oatly, ua hoʻomaka ʻo Arnesson e neʻe aku mai ka mahi holoholona. ʻOiai ʻo ia ka mea e hāʻawi ai i ka hapa nui o ka loaʻa kālā o ka mahiʻai ʻoiai e hana pū ana ʻo Adamu me kona mau mākua, makemake ʻo ia e hoʻohuli i kēlā a hana i kāna hana i ke kanaka.
"He mea maʻamau no mākou e hoʻonui i ka nui o nā holoholona, akā ʻaʻole wau makemake e loaʻa kahi hale hana," wahi āna. "Pono ka nui o nā holoholona no ka mea makemake wau e ʻike i kēlā me kēia holoholona."
Akā, makemake ʻo Arnesson e hoʻonui i nā mea kanu e like me ka oats a kūʻai aku iā lākou no ka ʻai kanaka ma mua o ka hānai ʻana i nā holoholona no ka ʻiʻo a me ka waiu.
ʻO ka hana holoholona a me ka ʻiʻo no ka 14,5% o ka hoʻokuʻu ʻia ʻana o ka honua. Me kēia, ʻo ka ʻoihana holoholona ke kumu nui loa o ka methane (mai nā pipi) a me ka nitrous oxide (mai nā mea kanu a me nā manure). ʻO kēia mau hoʻokuʻu ʻia nā kinoea hoʻomehana honua ikaika loa. Wahi a nā ʻano o kēia manawa, ma ka makahiki 2050, e ulu nui nā kānaka i nā mea kanu e hānai pono i nā holoholona, ma mua o ke kanaka ponoʻī. ʻO nā hoʻololi liʻiliʻi i ka ulu ʻana i nā mea kanu no nā kānaka e alakaʻi i ka piʻi nui o ka loaʻa ʻana o ka meaʻai.
ʻO kekahi hui e hana nei i nā hana ikaika e hoʻoponopono i kēia pilikia ʻo Oatly. ʻO kāna mau hana i hoʻokumu i ka hoʻopaʻapaʻa nui a ua hoʻopiʻi ʻia e kahi hui waiu Suedena e pili ana i kāna mau hoʻouka ʻana i ka ʻoihana waiu a me nā ea e pili ana.
Ua ʻōlelo ʻo Tony Patersson, Luna Nui o Oatly, ke lawe wale nei lākou i nā hōʻike ʻepekema i ka poʻe e ʻai i nā meaʻai mea kanu. Hoʻomaopopo ka Swedish Food Agency i ka ʻai ʻana o ka poʻe i ka nui o ka waiu, e hoʻoiho i ka methane mai nā bipi.
Ua ʻōlelo ʻo Arnesson he nui ka poʻe mahiʻai ma Suedena e ʻike i nā hana a Oatly he mea hoʻomāʻewaʻewa. Ua hoʻopili ʻo Adam i ka hui ma 2015 e ʻike inā hiki iā lākou ke kōkua iā ia e haʻalele i ka ʻoihana waiu a lawe i ka ʻoihana ma ke ala ʻē aʻe.
"He nui koʻu mau hakakā pāpaho me nā mea mahiʻai ʻē aʻe no ka mea manaʻo wau hiki iā Oatly ke hāʻawi i nā manawa maikaʻi loa no kā mākou ʻoihana," wahi āna.
Ua pane koke ʻo Oatly i ka noi a ka mahiʻai. Kūʻai ka hui i nā oats mai nā mea kūʻai nui no ka mea ʻaʻole hiki iā ia ke kūʻai i ka wili a me ka hana ʻana i ka palaoa, akā he manawa kūpono ʻo Arnesson e kōkua i ka poʻe mahiʻai holoholona e hoʻololi i ka ʻaoʻao o ke kanaka. I ka hopena o 2016, ua loaʻa iā Arnesson kāna ʻano meaʻai ponoʻī o ka waiu oat branded Oatly.
"He nui ka poʻe mahiʻai i inaina iā mākou," wahi a Cecilia Schölholm, ke poʻo o nā kamaʻilio ma Oatly. "Akā makemake mākou e lilo i mea hoʻoikaika. Hiki iā mākou ke kōkua i ka poʻe mahiʻai e neʻe mai ka hana hoʻomāinoino i ka hoʻokumu ʻana i nā mea kanu. "
Ua ʻae ʻo Arnesson ua kū ʻo ia i ka huhū liʻiliʻi mai kona mau hoalauna no kāna hui pū ʻana me Oatly.
“He mea kupanaha, akā aia nā mea mahiʻai waiu ʻē aʻe ma kaʻu hale kūʻai. A makemake lākou i ka waiū oat! Ua ʻōlelo kekahi, makemake ʻo ia i ka waiū bipi a me ka oat. He kumuhana Kuekene ia – e ʻai i ka oat. ʻAʻole ikaika ka huhū e like me ka manaʻo ma Facebook.
Ma hope o ka makahiki mua o ka hana ʻana i ka waiū oat, ua ʻike ka poʻe noiʻi ma ke Kulanui o ʻEpekema Kūʻai Kūʻai ʻo Suedena ʻo ka mahiʻai ʻo Arnesson i hana ʻelua i ka nui o nā calorie no ka ʻai ʻana o ke kanaka i kēlā me kēia ʻeka a hoʻemi i ka hopena o ke aniau o kēlā me kēia calorie.
I kēia manawa ua ʻae ʻo Adam Arnesson i ka ulu ʻana o ka oats no ka waiū ma muli o ke kākoʻo ʻana o Oatly, akā manaʻo ʻo ia e loli ana i ka ulu ʻana o ka hui. Ua hana ka hui i 2016 miliona lita o ka waiū oat i 28 a hoʻolālā e hoʻonui i kēia i 2020 miliona e 100.
"Makemake au e haʻaheo no ke komo ʻana o ka mea mahiʻai i ka hoʻololi ʻana i ka honua a hoʻopakele i ka honua," wahi a Adam.