I nā makahiki i hala iho nei, ua komo ka meaʻai wikiwiki i ko mākou ola. ʻO McDonald's, KFC, Burger King a me nā hale kūʻai meaʻai wikiwiki ʻē aʻe i puka mai ma kēlā me kēia kihi. Kū ka poʻe mākua no ka burger i ka wā ʻaina awakea, nā keiki i ka wā hoʻomaha a ma ke ala mai ke kula. Pehea ʻoe e pale aku ai i ka hoʻowalewale e ʻai i kēlā ʻano mea ʻono? E noʻonoʻo wale i ka mea i hana ʻia ai! Hiki i nā mea hana meaʻai wikiwiki ke hūnā i nā ʻenehana a me nā meaʻai, ʻaʻole nui loa no ka makaʻu i nā mea hoʻokūkū, e like me ka ʻōlelo a nā mea kūʻai aku, akā no ka makemake e pale i nā scandals i hiki ke hana ʻia e ka ʻike e pili ana i nā mea hoʻoweliweli a i kekahi manawa.
Paʻi ʻia e Mann, ʻIvovov a me Ferber, kahi puke hou, ʻO Fast Food Nation, hōʻike i nā mea huna o ka ʻoihana i hewa i ka momona, diabetes a me nā maʻi koʻikoʻi ʻē aʻe o ka poʻe hou. Eia kekahi mau mea hoihoi mai ka puke.
- Hoʻoinu ka meaʻai wikiwiki iā ʻoe e inu hou i ka soda
Loaʻa ka loaʻa ʻana o nā hale ʻai wikiwiki i ka wā e inu ai nā mea kūʻai aku i ka soda. Nui ka soda. ʻO Coca-Sale, Sprite, Fanta ka kuisa e waiho ana i nā hua gula. ʻAʻole loaʻa ka waiwai nui o nā Cheeseburgers a me Chicken McNuggets. Aʻo ka soda wale nō e mālama i ka lā. "Laki loa mākou ma McDonald's i ka poʻe makemake e holoi i kā mākou sandwiches," wahi a kekahi o nā alakaʻi o ke kaulahao. Ke kūʻai aku nei ʻo McDonald i ka Coca-Cola i kēia lā ma mua o nā mea ʻē aʻe o ka honua.
- ʻAʻole ʻoe e ʻai i nā mea hou, akā nā meaʻai paʻahau a maloʻo paha
"E hoʻohui wale i ka wai a loaʻa iā ʻoe ka meaʻai." ʻO kēia ka mea a lākou e ʻōlelo ai ma ka pūnaewele o kahi meaʻai wikiwiki kaulana. ʻAʻole ʻoe e ʻike i nā meaʻai wikiwiki i loko o kahi puke kuke a i ʻole ma nā pūnaewele kuke. Akā ua piha lākou iā lākou i loko o nā puke kūikawā e like me Food Technologies ("Technologies of the food industry"). Aneane nā mea ʻai wikiwiki a pau, koe wale nō nā ʻōmato a me nā lau letus, e hāʻawi ʻia a mālama ʻia ma ke ʻano i hoʻoponopono ʻia: paʻa, hiki, maloʻo a maloʻo paha. Ua loli hou ka meaʻai i nā makahiki he 10-20 i hala ma mua o ka mōʻaukala holoʻokoʻa o ke ola kanaka.
- Ke ulu maikaʻi nei ʻo "Kiddie marketing" i ka ʻoihana
Aia nā hoʻolaha kūʻai holoʻokoʻa i kēia lā e nānā ana i nā keiki ma ke ʻano he mea kūʻai. Ma hope o nā mea a pau, inā e huki ʻoe i kahi keiki i ka meaʻai wikiwiki, lawe ʻo ia i kona mau mākua me ia, a i ʻole kona mau kupuna kāne i kēia manawa. Hoʻohui ʻelua a ʻehā mau mea kūʻai aku. He aha ka mea maikaʻi ʻole? He waiwai kēia! Hana nā mea noiʻi mākeke i nā noiʻi o nā keiki ma nā hale kūʻai kūʻai a hiki i nā hui kikoʻī ma waena o nā kamaliʻi 2-3 mau makahiki. Hoʻopili lākou i ka noʻonoʻo o nā keiki, hoʻonohonoho i nā lā hoʻomaha, a laila nīnauele i nā keiki. Hoʻouna lākou i nā loea i nā hale kūʻai, nā hale ʻai wikiwiki a me nā wahi ʻē aʻe e ʻākoakoa pinepine ai nā keiki. Ma kahi huna, nānā ka poʻe loea i ka ʻano o nā mea kūʻai aku. A laila hana lākou i nā hoʻolaha a me nā huahana i paʻi i ka pahuhopu - i nā makemake o nā keiki.
ʻO ka hopena, pono i nā ʻepekema e hana i nā noiʻi ʻē aʻe - no ka laʻana, pehea ka hopena o ka meaʻai wikiwiki i ka hana a nā keiki i ke kula.
- Mālama i ka maikaʻi o ka huahana
Inā manaʻo ʻoe e loaʻa kālā ana ʻo McDonald's mai ke kūʻai aku ʻana i nā cheeseburgers, nā palai a me nā ʻaila a me nā waiū waiū, kuhihewa nui ʻoe. ʻO ka ʻoiaʻiʻo, ʻo kēia ʻoihana ka mea nona ka waiwai kūʻai nui loa ma ka honua. Wehe ʻo ia i nā hale ʻaina ma ka honua holoʻokoʻa, kahi e holo ʻia e nā kamaʻāina ma lalo o kahi franchise (ʻae ʻia e hana ma lalo o ka trademark o McDonald, ma lalo o nā kūlana hana), a hōʻiliʻili hoʻi i nā waiwai nui mai ka ʻohi ʻana i ka hoʻolimalima. A hiki iā ʻoe ke mālama i nā mea hana no laila he kumu kūʻai nā meaʻai: ʻo kēia wale nō e nānā pinepine ka poʻe i loko o ka hale ʻaina kokoke i ka hale.
ʻO ka manawa aʻe makemake ʻoe i kahi hamburger a me ka soda, e hoʻomanaʻo i ka mea ʻai wikiwiki a me nā hopena e weliweli loa, ʻoiai inā ʻaʻole ʻoe e ʻai ma laila i kēlā me kēia lā, akā hoʻokahi manawa i ka mahina. No laila, hoʻokomo wau i ka meaʻai wikiwiki i ka papa inoa o nā meaʻai e hōʻalo maikaʻi loa ʻia, a aʻoaʻo wau i kēlā me kēia e hōʻalo i kēia "ʻai meaʻai".
No ka ʻike hou aku i ka ʻoihana meaʻai wikiwiki, e ʻike i ka puke “Nā lāhui ʻai wikiwiki”… Hiki iā ʻoe ke heluhelu e pili ana i ke ʻano o ka hana ʻana o ka ʻoihana meaʻai i kēia manawa i kā mākou meaʻai mea ʻaʻaina a me nā mea hōʻalo ma aneʻi.