ʻAʻole lohe pū ʻia nā huaʻōlelo "mea kanu" a me "butcher" ma muli o nā manaʻo kūʻē. Akā ʻo ka Dutchman Jaap Korteweg, ka mea nāna i hoʻokumu i ka inoa ʻo The Vegetarian Butcher, ʻaʻole hiki ke makaʻu i kēlā ʻano oxymoron! He kahu hānai hoʻoilina, alakaʻi ʻo ia i kahi ʻoihana ʻokoʻa ʻiʻo ʻiʻo lanakila.
No ka ʻeiwa o ka hanauna kahu, ʻike maopopo ʻia ka wā e hiki mai ana: ka hoʻomau ʻana o ka ʻoihana ʻohana kūleʻa. Pēlā nō ʻo ia iā ia iho, a hiki i ka puka ʻana o ka maʻi puaʻa i koi iā ia e noʻonoʻo hou i kona pilina me ka ʻiʻo i ka makahiki 1998. I ka hāʻawi ʻia ʻana iā ia i hoʻokahi tausani mau kupapaʻu make no ka mālama ʻana, ua ʻike ʻo Jaap i kahi mea o ka epiphany. ʻO ia ka manawa i ʻike maopopo loa ʻia inā he organik, kosher, humane, a pēlā aku, pau nā holoholona āpau i kahi hoʻokahi, ka hale pepehi. Wahi a Jaap,
Hoʻomaopopo ʻo Jaap ʻaʻole makemake ka poʻe ʻai meaʻai a pau e ʻai i nā mea pani ʻiʻo. Eia naʻe, ua hoʻoikaikaʻiaʻo ia e ka manawa kūpono e kōkua ai i ka poʻe ma ke ala e haʻalele ai i nā huahana holoholona a ke pilikia nei i kēia. He ākea ka laulā o kāna hale kūʻai, akā ʻo nā mea punahele i waena o nā mea kūʻai aku he "beef" burgers a me ka "sausage" German grilled. Ma kahi o ka meaʻai wikiwiki meaʻai, hāʻawi ʻo The Vegetarian Butcher konjac king prawns (mea kanu ʻAsia) mea kanu tuna a weliweli maoli soya liʻiliʻi no ka hoʻomākaukauʻana i nā meatballs a me nā mea hoʻopihapiha "ʻiʻo". Ua koho ʻia ka salakeke eel i ka meaʻai o ka makahiki ma ka hoʻokūkū ʻo 2012 Taste of the Netherlands, a ua lanakila nā ʻāpana moa vegan i ka helu kupaianaha ma ka ʻono a me ka waiwai waiwai mai ka Dutch Consumer Association. Hoʻopuka pū ka hui i kahi ʻano liʻiliʻi o nā huahana holoholona ʻole, e like me nā croquettes piha piha i ka vegan, vegan spring rolls a me noodle patties. Ke hana ikaika nei ʻo Jaap me nā hoa ʻoihana e like me Nico Coffeeman a me Chef Paul Bohm e hoʻomohala i nā huahana hou. .
Mai ka hoʻomaka ʻana, ua loaʻa i ka The Vegetarian Butcher ke kākoʻo nui. Hoʻohanohano nui ʻia ka brand no ka huli ʻana i ka poʻe ʻai ʻiʻo e nānā ana e hoʻololi i kā lākou meaʻai, ma mua o nā mea ʻai meaʻai piha. Mai ka New York Times hōʻike:
Ke nānā nei i mua a ho'āʻo e hoʻokō i ka koi ulu, hoʻolālā ka hui e wehe i kahi mea kanu nui hou ma ke kūlanakauhale ʻo Breda ma ka hema o Netherlands. I ʻOkakopa 2015, hāʻawi ka hui i nā mea paʻa no kahi mea kanu hou, kahi i hoʻonui ai i ka hoʻopukapuka ʻana i . Ua hana ʻia ka hoʻopukapuka kālā ma ke ʻano o nā paʻa e ulu ana i 7 mau makahiki me ka uku uku o 5%. Wahi a Jaap, ʻo ka nui o ka poʻe makemake e hoʻolilo i ka mea kanu hou ke kī i ka hoihoi i ka hoʻomohala mau ʻana o nā mea ʻai ʻai.
ʻOiai ke ʻano o kēia manawa a me ka hoʻomohala ʻana o kēia niche, hoʻoikaika ʻo Jaap e lilo i mea pāʻani nui a maikaʻi loa i ka mākeke, e hāʻawi ana i kāna mau huahana o ka "ʻiʻo" meaʻai a puni ka honua. ʻO ka manaʻo nui? Malia paha, akā hiki ke lili wale ʻia ka hoʻoikaika a me ka hoʻoholo ʻana o Jaap Korteweg.