He makemake nui ka snowboarding, he hana o ke ola, he kelepona a ma ka manawa like he aloha nui. No laila i manaʻo ai ʻekolu mau hoaaloha mai ke kaona Farani o Clermont-Ferrand, e hoʻokumu ana i ka makahiki 2008 i ka inoa hāmeʻa Picture Organic. He mau hoaaloha ʻo Jeremy, Julien lāua ʻo Vincent mai ka wā kamaliʻi mai, e holo ana i nā papa skateboard ma nā alanui o ke kūlanakauhale a me ka holo hau, e hele ana i nā mauna. ʻO Jeremy kahi mea kākau i hoʻolālā no ka ʻoihana ʻohana, akā moeʻuhane ʻo ia i kāna ʻoihana ponoʻī e pili ana i ka hoʻomau a me ke kaiapuni. Ua puka 'o Vincent mai ke Kula Ho'okele a ke ho'omākaukau nei no kāna papa hana ma ke ke'ena. Ua hana ʻo Julian ma Paris ma ke kūʻai aku ʻana o Coca-Cola. Ua hui pū ʻia lākou ʻekolu e ke aloha i ka moʻomeheu alanui - nānā lākou i nā kiʻiʻoniʻoni, hahai i nā mea pāʻani i hoʻoikaika i ka hana ʻana i kahi laina lole. ʻO ke kumu nui i koho lōkahi ʻia ʻo ia ka pilina o ke kaiapuni a me ka hana pū me nā mea hoʻomau. Ua hoʻokumu kēia i ke kumu no ka hana ʻana i nā hiʻohiʻona lole, akā no ka ʻoihana holoʻokoʻa holoʻokoʻa.
Ua wehe nā kāne i ko lākou "keʻena nui" mua ma ka hale lawelawe kaʻa. ʻAʻole i liʻuliʻu ka loaʻa ʻana o kahi inoa: i ka makahiki 2008, ua hoʻokuʻu ʻia kahi kiʻiʻoniʻoni e pili ana i ka snowboarding. "Kiʻi i kēia". Lawe lākou i ke kiʻi mai ia mea, hoʻohui i ka manaʻo nui o Organic - a hoʻomaka ka huakaʻi! Ua maopopo ka manaʻo o ka hana: ua koho nā kāne i nā mea maikaʻi loa e pili ana i ke kaiapuni, hana i kā lākou hoʻolālā kūʻokoʻa, i kū i waho me nā kala ʻokoʻa a me ka maikaʻi maikaʻi. Ua hoʻonui ʻia ka laulā o nā lole, me nā huahana āpau i hana ʻia mai 100% recycled, organik a i ʻole nā mea waiwai i hoʻokumu ʻia. He mea maʻalahi ka manaʻo: holo mākou i nā mauna, aloha mākou a mahalo i ke ʻano, mahalo mākou no kona waiwai, no laila ʻaʻole mākou makemake e hoʻopilikia i kona kaulike a hōʻino i ka kaiaola o ka Honua.
Ma 2009, ua huakaʻi nā mea hana o Picture Organic a puni ʻEulopa me ka hōʻiliʻili mua. Ma Farani a me Switzerland, ua hoihoi nā huahana a me nā waiwai o ka brand. I kēlā makahiki, ua hoʻolaha ʻo Picture i ka hōʻiliʻili mua o nā lole o waho polyester recycled. I ka hopena o ka makahiki, ua hāʻawi mua nā kāne i ko lākou lole i 70 mau hale kūʻai ma Farani a me Switzerland. I ka makahiki 2010, ua kūʻai mua ʻia ka brand ma Rusia. Ke ʻimi mau nei ʻo Picture Organic i nā mea hou e hana ai i nā mea hoʻonaninani maikaʻi loa.
I ka makahiki 2011, ma ke kahua o ka hōʻiliʻili hoʻoilo ʻekolu, ua ʻike ʻia ka nui o ke koena o ka lole ma hope o ka hana ʻana. Ua hoʻoholo ka hui e hoʻohana i kēia mau ʻokiʻoki a hana i nā linings no nā ʻaʻahu hau hau mai iā lākou. Ua kapa ʻia ka papahana ʻo "Factory Rescue". Ma ka hopena o 2013, ke kūʻai aku nei ʻo Picture Organic i nā lole hoʻoilo hoʻomau ma 10 mau ʻāina ma o 400 mau hale kūʻai.
Ua hoʻokumu koke ʻo Picture i kahi hui me Agence Innovation Responsable, he hui Farani e hana ana i nā hoʻolālā ulu piha no nā ʻoihana hoʻomau. Ua kōkua ʻo AIR i nā makahiki he nui i ka Picture Organic e hōʻemi i kona kapuaʻi kalapona, hoʻokō i ka hoʻolālā kaiaola a hana i kāna papahana hana hou. ʻo kahi laʻana, hiki i kēlā me kēia mea kūʻai mai Picture Organic ke ʻike ma ka pūnaewele o ka brand i ke ʻano o ka eco-footprint e waiho aikūʻai i kekahi mea a i ʻole.
Hoʻemi nui ka hana kūloko i ka hopena i ke kaiapuni. Mai ka makahiki 2012, ua hana ʻia kekahi o nā huahana Picture ma Annecy, Farani, me ka hale noiʻi a me ka hoʻomohala ʻana o Jonathan & Fletcher, nāna i hana i nā prototypes lole. Ua helu ʻia ka hana kaiapuni o Picture ma ka pae kiʻekiʻe loa. Loaʻa i ʻelua mau makana gula i ka makahiki 2013 ʻO ka "Environmental Excellence" ma ka hōʻike haʻuki nui loa o ka honua ISPO.
No ʻehā makahiki Ua piʻi ka hui kiʻi i 20 poʻe. Ua hana lākou a pau ma Annecy a me Clermont-Ferrand ma Farani, e launa pū ana i kēlā me kēia lā me kahi hui hoʻomohala i hoʻopuehu ʻia a puni ka honua. Ma 2014, ua paʻa ka hui i kahi Camp Innovation Picture koʻikoʻi, kahi i kono ai i kāna mea kūʻai. Me ka poʻe mākaʻikaʻi a me ka poʻe huakaʻi, ua kūkulu nā mea hoʻokumu o ka hui i kahi hoʻolālā hoʻomohala hōʻailona, kūkākūkā i nā mea e hiki ke hoʻomaikaʻi a hoʻohui ʻia i ka hui.
I ka makahiki o ka makahiki ʻehiku o ka brand, ua hana ka makuakāne o Jeremy, he mea kākau a mea pena, i nā kiʻi no kahi hōʻiliʻili lole kūʻokoʻa. I ka makahiki hoʻokahi, ma hope o ʻelua mau makahiki o ka hoʻomohala ʻana a me ka noiʻi ʻana, ua hoʻokuʻu ʻo Picture Organic i kahi mahiole eco-friendly. Ua hana ʻia ka ʻaoʻao o waho mai ka polylactide polymer i hoʻokumu ʻia i ka kulina, aʻo ka lining a me ka neckband i hana ʻia mai ka polyester recycled.
I ka makahiki 2016, ua kūʻai aku ka brand i kona mau lole ma 30 mau ʻāina. Ua lilo ka hui ʻana o Picture Organic me ka World Wildlife Fund (WWF) i mea hōʻailona. No ke kākoʻo ʻana i ka WWF Arctic Program, i hoʻolaʻa ʻia no ka mālama ʻana i nā noho ʻana o Arctic, Picture Organic ua hoʻokuʻu i kahi hui hui pū o nā lole me ka hōʻailona panda i ʻike ʻia.
I kēia mau lā, hana ʻo Picture Organic i nā lole hoʻomau a pili i ka kaiaola no ka heʻenalu, ka hele wāwae, ka papa hau, nā ʻeke ʻeke, nā ʻeke ski a me nā ʻeke papa hau a me nā mea hou aku. Ke hoʻomohala nei ka brand i kahi hanauna hou o nā lole e hōʻino ʻole i ke ʻano. ʻO nā lole a pau Picture Organic i hōʻoia ʻia e ka Global Organic Textile Standard a me Organic Content Standard. ʻO 95% o ka pulupulu kahi i hana ʻia ai nā huahana o ka brand he organik, ʻo ke koena 5% he pulupulu hana hou ʻia. Hele mai ka pulupulu organik mai ka hana Turkish o Seyfeli, aia ma Izmir. Hoʻohana ka ʻoihana i ka plastic recycled e hana i nā ʻeke. Hana ʻia hoʻokahi ʻeke mai nā ʻōmole plastik recycled 50 - ua hoʻololi ʻia lākou i mau kaula me ka hoʻohana ʻana i nā ʻenehana kūikawā a ulana ʻia i lole. Lawe ka hui i kāna mau huahana ma ka wai: ʻo ka wāwae kalapona o 10 mau kilomita ma ka wai e like me 000 mau kilomita o ka neʻe ʻana o ke kaʻa ma ke alanui.
Ma Rusia, hiki ke kūʻaiʻia nā lole Organic Picture ma Moscow, St. Petersburg, Volgograd, Samara, Ufa, Yekaterinburg, Perm, Novosibirsk a me nā kūlanakauhale'ē aʻe.